The USC Alumni Association (USCAA) celebrated its 100th anniversary as proud stewards of the 497,000-strong Trojan Family.
As creative leads, we concepted and developed a commemorative centennial version of the logo that became the visual centerpiece of the year-long celebration. This special mark was featured across a wide range of materials—including videos, a dedicated website, a robust social media campaign, merchandise, advertising, and event signage—uniting all touchpoints under a cohesive and celebratory brand.
Celebratory video
