We created the Do More with USC campaign to showcase the many meaningful ways alumni can engage with the USC Alumni Association. This campaign became a unifying theme across multiple touchpoints over several years, seamlessly integrated into events, merchandise, marketing, and communications—including apps, websites, T-shirts, advertising, videos, and more.
The campaign earned significant recognition, winning a CASE Gold Award for Do More with USC, as well as a CASE Bronze Award for the USC Alumni Association Marketing Brochure.
Do more video
