In support of USC Athletics fundraising initiatives—which successfully raised over $1 billion and is currently pursuing an additional $225 million to support new facilities and elevate athletic programs—we led the creative development of a comprehensive suite of strategic communications. These included casebooks, advertising, brochures, videos, and micro-websites tailored specifically for Advancement audiences.
Our work also extended to donor stewardship through the Trojan Athletic Fund — Impact Stories: It Takes a Team campaign, which received a CASE Bronze Award.
