The Campaign for USC set out with a bold goal—to raise $6 billion, the largest capital campaign of its kind at the time. The effort exceeded all expectations, ultimately raising over $7 billion to support the university’s mission.
Spearheading the creative and digital strategy, we collaborated with schools and institutes across campus to develop a wide range of impactful materials, including casebooks, presentations, brochures, websites, videos, graphic identities, customized donor outreach and stewardship pieces, as well as support for donor events and internal professional development.
Our work was recognized with several prestigious honors, including a National CASE Silver Award for the USC Giving Website Redesign, a Best of District VII Award for the USC Advancement Website Redesign, and a National CASE Bronze Award for USC Pacific Asia Museum – A Case for Support.
Case for support
