Healthcare

USC’s healthcare initiative raised more than $3.3 billion to advance Alzheimer’s treatments, build the largest brain scan collection in the U.S., and drive groundbreaking research in cancer, vision, diabetes, and addiction programs—while also supporting exceptional patient care and medical education.

As creative leads, we concepted and produced a diverse range of materials to help tell this powerful story. Our work included inspirational videos, websites, casebooks, advertising, communications strategies, brochures, white papers, presentations, and targeted donor outreach.

The impact was immediate and measurable—our materials helped secure a $1 million on-the-spot donation at an event, and our USC Norris Cancer Center Case for Support received a National CASE Silver Award.

FUNDRAISING VIDEO

USC health marketing campaign materials
Web page, newsletter, and white paper
Norris magazine cover
Norris magazine second spread
Norris magazine fifth spread
Norris magazine third spread
Norris magazine fourth spread
Norris magazine sixth spread

Case for Support

Norris breast cancer pamphlet
Collateral